Grace is an AI generative engine that empowers creators and marketers to effortlessly generate and deploy content across digital marketing channels including social, email, SMS, Google and blogs. By intelligently translating simple inputs into optimized AI prompts, Grace delivers high-quality, ready-to-use content without requiring extensive setup. This Privacy Policy explains how Grace ("Grace") collects, uses, discloses, and otherwise processes personal data when you visit our website at getgrace.ai or engage with us in other related ways, including any sales, marketing, or events. It also describes the way we collect, use, disclose, and otherwise process personal data in connection with our AI-powered content generation services ("Services"). We may also choose or be required by law to provide different or additional disclosures relating to the processing of personal data about residents of certain countries, regions, or states. Please refer to the Region-Specific Disclosures section below for additional disclosures that may be applicable to you. This Privacy Policy does not address our privacy practices relating to Grace job applicants, employees and other employment-related individuals, nor data that is not subject to applicable data protection laws (such as deidentified or publicly available information). This Notice also does not apply to any content, data, or materials that our business customers upload to, process through, or generate using our services ("Customer Data"). We process Customer Data solely on behalf of, and in accordance with the instructions of, our customers under our Terms of Service and any applicable customer agreement.
Data protection laws sometimes differentiate between "controllers" and "processors" of personal data. A "controller" determines the purposes and means (the why and how) of processing personal data. A "processor," which is sometimes referred to as a "service provider," processes personal data on behalf of a controller subject to the controller's instructions. This Privacy Policy describes our privacy practices where we are acting as the controller of personal data. However, this Privacy Policy does not cover or address how our customers may process personal data when they use our services, or how we may process personal data on their behalf in accordance with their instructions where we are acting as their processor. As a result, we recommend referring to the Privacy Policy of the customer with which you have a relationship for information on how they engage processors, like us, to process personal data on their behalf. In addition, we are generally not permitted to respond to individual requests relating to personal data we process on behalf of our customers, so we recommend directing any requests to the relevant customer. If you access our services or otherwise interact with us from the European Economic Area, United Kingdom, or Switzerland, please see the Controller Details and Privacy Contacts section of our Additional European Economic Area, United Kingdom, and Switzerland Privacy Disclosures for more information about our legal entities operating as the controllers of your personal data.
The categories of personal data we collect depend on how you interact with us and our services. For example, you may provide us your personal data directly when you send us a message or engage with us in any manner electronically or in person. We also collect personal data automatically when you interact with our websites and other services and may also collect personal data from other sources and third parties.
We collect the following categories of personal data individuals provide us:
We, and our third-party partners, automatically collect information you provide to us and information about how you access and use our products and services when you engage with us. We typically collect this information through the use of a variety of our own and our third-party partners' automatic data collection technologies, including (i) cookies or small data files that are stored on an individual's computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies (collectively, "Data Collection Technologies"). Information we collect automatically about you may be combined with other personal data we collect directly from you or receive from other sources. We, and our third-party partners, use automatic data collection technologies to automatically collect the following data when you use our services or otherwise engage with us including:
We employ third-party technologies designed to allow us to collect detailed information about browsing behavior and actions that you take on our services, which may record your mouse movements, scrolling, clicks, and keystroke activity on our services and other browsing, search or purchasing behavior. These third-party technologies may also record information you enter when you interact with our products or services, or engage in chat features or other communication platforms we provide. All of the information collected automatically through these Data Collection Technologies allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our products and services, and to improve the effectiveness of our products, services, offers, communications and customer service. We may also use this information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our products and services. For information about the choices you may have in relation to our use of automatic data collection technologies, please refer to the Your Privacy Choices section below. For additional details about the cookies we use on our websites and to adjust your preferences with regard to those cookies, please visit our "Cookie Preferences" manager linked in the footer of our websites.
We may receive the same categories of personal data as described above from the following sources and other parties:
We also may receive personal data from third-party sources in connection with the provision of our Services. When we provide our Services, we may leverage personal data we receive from a variety of third-party sources, including through websites and mobile apps, public records and other publicly available sources, government entities, market research, social networks, our customers, consumer data resellers, our own in-house research teams, and other data compilers. The personal information we collect from the various sources may include (on the individual, household, or geographic level), such as:
We use the information collected through our Services for various purposes, including the following:
In addition to the primary purposes for using personal data described above, we may also use personal data we collect to:
We may use AI and machine learning to help deliver and improve the Services (e.g., generate analytics, identify trends, develop insights, enhance features). We do not use AI or automated decision-making to make decisions that produce legal or similarly significant effects about individuals (e.g., decisions about credit, employment, or healthcare).
We disclose or otherwise make available personal data in the following ways:
The following privacy choices are made available to all individuals with whom we interact. You may also have additional choices regarding your personal data depending on your location or residency. Please refer to our Region-Specific Disclosures below for information about additional privacy choices that may be available to you.
Certain of our services may provide you the ability to adjust your preferences regarding our use of automatic data collection technologies. For example, there may be a "Cookie Preferences" manager linked in the footer of our websites that allows you to adjust your preferences regarding certain automatic data collection technologies on the specific website you are visiting for the specific device and browser you are using at that time (which means you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting). Where a Grace-specific preference manager or privacy setting is not available, you may be able to utilize third-party tools and features to further restrict the use of automatic data collection technologies. For example, (i) most browsers allow you to change browser settings to limit automatic data collection technologies on websites, (ii) most email providers allow you to prevent the automatic downloading of images in emails that may contain automatic data collection technologies, and (iii) many devices allow you to change your device settings to limit automatic data collection technologies for device applications. Please note that blocking automatic data collection technologies through third-party tools and features may negatively impact your experience using our services, as some features and offerings may not work properly or at all. Depending on the third-party tool or feature you use, you may not be able to block all automatic data collection technologies or you may need to update your preferences on multiple devices or browsers. We do not have any control over these third-party tools and features and are not responsible if they do not function as intended.
Certain of our third-party providers and partners offer additional ways that you may exercise control over your personal data, or automatically impose limitations on the way we can use personal data in connection with the services they provide:
Our services are not directed to, and we do not intend to, or knowingly, collect or solicit personal data from children under the age of 18. If an individual is under the age of 18, they should not use our services or otherwise provide us with any personal data either directly or by other means. If a child under the age of 18 has provided personal data to us, we encourage the child's parent or guardian to contact us to request that we remove the personal data from our systems. If we learn that any personal data we collect has been provided by a child under the age of 18, we will promptly delete that personal data.
We will usually retain the personal data we collect about you for no longer than reasonably necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal data for longer periods of time as required under applicable law or as needed to resolve disputes or protect our legal rights. To determine the appropriate duration of the retention of personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of personal data and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations. Once retention of the personal data is no longer reasonably necessary for the purposes outlined above, we will either delete or deidentify the personal data or, if that is not possible (for example, because personal data has been stored in backup archives), we will securely store the personal data and isolate it from further active processing until deletion or deidentification is possible.
Our services may include links to third-party websites, plug-ins, connections, applications, API’s and other services. Except where we post, link to or expressly adopt or refer to this Privacy Policy, this Privacy Policy does not apply to any personal data practices of third parties. To learn about the personal data practices of third parties, please visit their respective privacy policies.
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal data about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you:
We may update this Privacy Policy from time to time. When we make changes to this Privacy Policy, we will change the date at the beginning of this Privacy Policy. If we make material changes to this Privacy Policy, we will notify individuals by email to their registered email address, by prominent posting on this website or our other platforms, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.
If you have any questions or requests in connection with this Privacy Policy or other privacy-related matters, please contact us at getgrace.ai.
These disclosures supplement the information contained in our Privacy Policy by providing additional information about our personal data processing practices relating to individual residents of certain states in the United States. For a detailed description of how we collect, use, disclose, and otherwise process personal data, please read our Privacy Policy. If you are a resident of the state of Nevada in the United States, you have the right to opt out of the sale of your personal data. Although we do not currently sell personal data of Nevada residents (as defined under Nevada law), you may submit a request to opt-out of the sale of your personal data by contacting us at getgrace.ai. If you are a resident of other certain states of the United States, the following supplementary disclosures apply to you. We may or may not sell your sensitive personal data. Please read the disclosures below for more details.
We disclose all of the categories of personal data we collect to the categories of recipients set forth in the Our Disclosure of Personal Data section of our Privacy Policy. Our disclosure of personal data to the following categories of third parties qualifies as the sale of personal data under certain privacy laws:
The following personal data elements we collect may be classified as "sensitive" under certain privacy laws:
We use sensitive personal data for the purposes set forth in the Our Collection and Use of Personal Data section of our Privacy Policy. Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to limit, or withdraw your consent for, our processing of sensitive personal data (as described in the Your Additional U.S. Privacy Choices section below).
We may at times receive, or process personal data to create, deidentified information that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified information, we will maintain and use the information in deidentified form and not attempt to reidentify the information except as required or permitted by law.
We do not conduct automated processing of personal data for the purposes of evaluating, analyzing, or predicting an individual's personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling.
Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights:
Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
Please submit a request specifying the right you wish to exercise by contacting us at getgrace.ai. To exercise your right to opt-out as it relates to the use of cookies and related technologies that involve the sale of personal data, please adjust your cookie preferences directly within your web browser settings. In addition, you can also opt-out of cookie-based sales by businesses that participate in the Digital Advertising Alliance's CCPA Opt-Out Tool by visiting https://www.privacyrights.info/. Lastly, you may follow the other steps set forth in the Automatic Data Collection Preferences section of the Your Privacy Choices section of our Privacy Statement to further exercise control over automatic data collection technologies. Before processing your request to exercise certain rights (including the Right to Know, Access & Portability, Correction, and Deletion), we will need to verify your identity and confirm you are a resident of a state that offers the requested right(s). In order to verify your identity, we will generally require the matching of sufficient information you provide us to the information we maintain about you in our systems. As a result, we require requests submitted through our online form to include sufficient information so that we may identify your data. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or where you are not a resident of one of the eligible states.
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth above where we can verify the authorized agent's authority to act on your behalf. In order to verify the authorized agent's authority, we generally require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by replying to the communication resolving your original request.
The following disclosures only apply to residents of the State of California.
California law requires we provide disclosures to you about what personal data we collect by reference to the enumerated categories of personal data set forth within California law. To address this obligation, we have identified the relevant enumerated California personal data category for the personal data described in the Our Collection and Use of Personal Data section of our Privacy Policy below:
The table below summarizes the categories of personal data we may process, the sources of that data, our purposes for processing, and the categories of third parties to whom we disclose the data.
| Category of Personal Data | Sources | Purposes of Processing | Categories of Recipients / Disclosures |
|---|---|---|---|
| Identifiers (e.g., name, email address, IP address, device ID) | Directly from you; your employer; service providers; device/browser automatically | Account management; service delivery; communications; analytics | Service providers; analytics providers; your employer (if applicable) |
| Commercial Information (e.g., services purchased or considered, transaction history) | Directly from you; your employer; service providers | Provide and improve services; customer support; marketing; analytics | Service providers; analytics providers |
|
Internet/Network Activity (e.g., browsing history, interactions with our site, usage data, cookies, device data) |
Automatically collected from your device/browser; analytics partners | Improve and personalize services; security; marketing; analytics | Service providers; analytics providers |
| Geolocation Data (e.g., approximate or precise location derived from device/browser) | Automatically collected from device/browser; service providers | Provide and improve services; analytics | Service providers; analytics providers |
| Professional / Employment Information (e.g., employer name, role) | Directly from you; your employer | Provide services; communications; account administration | Your employer; service providers |
| Demographic Data / Protected Classifications (e.g., age, gender, race/ethnicity where provided) | Directly from you; third-party data providers; customers | Data services; analytics; marketing; research | Customers (for Data Services); service providers |
| Inferences (e.g., predicted interests, preferences, likelihood of engagement) | Generated by us; from analytics providers; from third-party data providers | Personalization; analytics; data services | Customers (for Data Services) |
| Sensitive Personal Data (e.g., health data, precise location, race/ethnicity where applicable) | Directly from you; third-party data providers; customers | Provide services; analytics (where permitted by law) | Service providers; customers (for Data Services) |
California Privacy Rights Request Statistics: None.
These disclosures supplement the information contained in our Privacy Policy by providing additional information about our personal data processing practices relating to individuals who access our services or otherwise interact with us from the European Economic Area ("EEA"), United Kingdom ("UK"), and Switzerland. For a detailed description of how we collect, use, disclose, and otherwise process personal data, please read our Privacy Policy.
Grace ("Grace"), a company duly incorporated and organized under the laws of state of Florida, having its registered address in Surfside, Florida 33154, is the "controller" responsible for the processing of personal data in connection with our EEA, UK, and Swiss services and operations. This means Grace determines and is responsible for how your personal data is used. You may contact Grace by using the contact information on getgrace.ai or by mail at our Florida registered agent address.
Our team oversees our compliance with data protection laws. If you have any questions or complaints about our privacy practices, please contact us at getgrace.ai.
If you have a concern about our processing of personal data, you have the right to lodge a complaint with the Data Protection Authority where you reside, where you work, or where an alleged violation of the law has occurred. Contact details for applicable Data Protection Authorities can be found using these links:
We would, however, appreciate the chance to handle your concerns directly prior to a complaint being filed, so please contact us directly at getgrace.ai if you have any concerns.
When we process your personal data, we will do so in reliance on the following lawful bases:
If we process special categories of personal data (including race or ethnic origin), we do so only where (i) the processing relates to personal data which are manifestly made public by you, (ii) the processing is necessary for the establishment, exercise, or defense of legal claims, (iii) the processing is necessary for reasons of substantial public interest, or (iv) you have given us explicit consent. You are not required to provide personal data to us, but we may rely on your personal data to provide certain of our products and services. For example, we need your personal data to facilitate and deliver an order that you request. If you choose not to provide us with your personal data, we may not be able to provide you with a service or product you request. We will inform you at the point that we collect personal data from you if the provision of certain personal data is mandatory or optional for receipt of our products and services.
We do not conduct automated processing of personal data, including profiling, for the purposes of making decisions about you.
We will usually retain the personal data we collect about you for no longer than reasonably necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal data for longer periods of time as required under applicable law or as needed to resolve disputes or protect our legal rights. The criteria used to determine the period of time for which personal data about you will be retained varies depending on the legal basis under which we process your personal data:
In certain circumstances, we may need to apply a "legal hold" that retains information beyond our typical retention period where we face threat of legal claim. In that case, we will retain the information until the hold is removed, which typically means the claim or threat of claim has been resolved. In all cases, in addition to the purposes and legal bases identified above, we consider the amount, nature and sensitivity of personal data, as well as the potential risk of harm from unauthorized use or disclosure of personal data, in determining the relevant retention period. Once retention of the personal data is no longer reasonably necessary for the purposes outlined above, we will either delete or deidentify the personal data or, if that is not possible (for example, because personal data has been stored in backup archives), we will securely store the personal data and isolate it from further active processing until deletion or deidentification is possible.
We may operate and engage third-party partners and providers in various jurisdictions. Therefore, we and our third-party providers may transfer personal data to, or store, access, or process personal data in, a country other than the one in which it was collected, including, but not limited to, the United States. The country to which personal data is transferred may not provide the same level of protection for personal data as the country from which it was transferred. We may transfer personal data about you outside of the EEA, UK, and Switzerland, and when we do so we rely on appropriate or suitable safeguards recognized under applicable law, including adequacy decisions, standard contractual clauses, and the EU-US Data Privacy Framework. If you would like more information on the specific safeguards we use (and obtain a copy of such safeguards, where applicable), please contact us at getgrace.ai.
Subject to certain limitations at law, you may be able to exercise the following rights:
Please note that if the exercise of these rights limits our ability to process personal data, we may not be able to provide our services to you, or otherwise engage with you in the same manner.
Please submit a request specifying the right you wish to exercise by contacting us at getgrace.ai. To exercise your right to object as it relates to the use of automatic data collection technologies (including cookies), please click the "Cookie Settings" link in the footer of the website and adjust your preferences accordingly. Please note this preferences tool is website, device, and browser specific, so you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting. In addition, you may follow the other steps set forth in the Automatic Data Collection Preferences section of the Your Privacy Choices section of our Privacy Policy to further exercise control over automatic data collection technologies. Before processing your request to exercise certain rights (taking into account the confidential nature of any personal data we maintain), we will need to verify your identity and confirm you are accessing our services or otherwise interacting with us from the EEA, UK, or Switzerland. In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. As a result, we require requests submitted through our online form to include sufficient information so that we may identify your data. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity as needed to protect your personal data or locate your information in our systems, or where you are not accessing our services or otherwise interacting with us from the EEA, UK, or Switzerland.